Since that time, news of ViaViente has spread worldwide from one person sharing the Product and its healing support and energy properties with others. The idea of ViaViente began in 1991 when company President and founder Craig Keeland asked, “How can we live younger, longer and in a state of youthfulness?” His quest took him deep into the heart of the rainforest, high in the Andes Mountains to the Vilcabamba Valley where 1 in 64 people live to be over 100 years of age (as compared to 1 in 7,000 in the US). Scientists have studied the people living in this remote village for decades. According to medical journalist Dr. Morton Walker, “The Vilcabambans are some of the healthiest people on earth.” In 1993, Dr. Alexander Leaf of Harvard Medical School introduced these remarkable people to the world for the first time in his cover story for National
Geographic Magazine. In 1981, the Ecuadorian government hired medical journalist Dr. Morton Walker to study these people in depth. In his book, The Secret to a Youthful Long Life, Dr. Walker reported that his research showed that the mineral rich water that the Vilcabambans drink was key to their long lives and health. Laboratory analysis of the Vilcabamba water determined that the unique balance of minerals in the local drinking water was ideal for promoting optimum human health.

Additional research showed that the Vilccabambans diet of Anti-Oxidant* rich fruits from the region were other significant contributors to their remarkable good health. Via Viente 1 oz. Equals the Anti-Oxidant* Nutrient Equivalent of 5 Servings of Fruits & Vegetables. After traveling to Vilcabama himself, Craig Keeland assembled a dream team of nutritional formulators and scientists to combine the mineral water just like the Vilcabamban’s mineral rich drinking water with Antioxidant* rich fruits and roots from the region. After twelve years of intensive scientific work, Via Viente was at last made available to the public in a good tasting juice drink that is designed to support the body’s natural healing mechanism and energy producing capabilities. In 2007, ViaViente Formula 2.0 was released. This new formulation includes the Anti-Oxidant* rich Superfoods Pomegranate and Lycium Fruit. Since its introduction to the public in July 2003, people around the world are finding that ViaViente is Restoring Health and Hope Around the World with its unique formulation that supports both wellness and increased energy. Also ViaViente contains Antioxidant Vitamins C & E.